Effective sales and marketing are arguably the most important functions within a company. Yes, how you develop products and deliver your services are very important to your customers, but from a pure business perspective, without sales and marketing, you would not attract customers, and without customers, you would not have a business. Clearly a critical but often overlooked component for any business.

 

There are hundreds of distinctive sales and marketing tools on the market. Many are free and others shockingly expensive. Picking the one that has all of the functionality you need today and can still allow you to grow with you as you expand can be daunting – particularly if it’s tied into other business critical systems.

 

Asking and answering the right questions will start to paint the picture of the type of marketing tools and sales pipeline management tools you’ll need to be successful.