More than knowledge, culture could be considered a greater and more probable barrier than talent, structures, funding and even technology infrastructure. Digital culture as a concept may be perceived as the easy part but since it profoundly informs, shapes, and influences working practices, strategies, orientation, actions, values, it’s worth having a defined strategy for what digital culture really means in your business.

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Organizational culture can be defined in many ways. What’s suited best for one business, may not be the ideal for another. Whether it’s visionary, agile and responsive, customer centric, commercially focused, collaborative, flexible and adaptive or exploring and curious, you must still define your destination to build the right roadmap to get there.